There is a new trend when it comes to designing websites and that is to include a “Start Here” page. The idea behind a “Start Here” page is to guide your new visitors in a clear direction through your website. In other words, this page serves as the starting point of the website.
A good example is blogs. A blog can quickly become untidy which can lead to a bad user experience. A new visitor will most likely not have the faintest idea which post to read first. If your blog is not user-friendly, your new visitor will just hop on to the next post recommended which may get them lost and off track. So, if you do not include a “Start Here” page, it can have unfortunate consequences for all cheap websites.
What To Include On Your “Start Here” Page
The following five elements are just some of the possible elements that you can include. If you were a brand new visitor, what are the things that you would find the most valuable and would ensure that you would return to the website?
Does your website use any words, terms, jargon, acronyms or phrases that new visitors might be unfamiliar with? Well, to ensure that your visitors continue reading and return to your website, it is a good idea to define some of these keywords briefly.
2. Content Offers
What are the biggest pains that your new visitors face? Identify those pains and give them a resource so that they can start to get rid of these problems immediately. Here you can mention the content that your website has to offer.
3. Extra Links
This is the ideal page where you can list your most popular blog posts and must-read content. It is a good idea if you can create themes that can group a few links together.
4. Social Share Buttons
Another great idea is to add some social share buttons so that your visitors can share this useful page that you have created.
5. Subscription Form For a Newsletter
This is a no-brainer. If place this subscription form at the top of the page, your visitors will not be familiar with your content yet so make sure that you explain to your new visitors why they should in fact share their email address.
So Where Can You Promote Your “Start Here” Page?
There is no correct answer. Though, good places to promote your “Start Here” page are on the main navigation to the far left, on your home page and on your “About” page.
Here is some more information on how visitors think and the path they follow when visiting websites.
The Difference Between a “Start Here” Page and an “About Us” Page
An “About” page still remains one of the essential elements of all cheap websites. Though, it is not a good point for your new visitors to start. Your “About Us” page will tell your visitors more about who you are and the services or products that you offer. So, if your visitors want to find out more about your company, this is where they will go.
Now your “Start Here” page acts as a landing page. It will be the starting point for any user who is new to your website and is looking for you - the pro - to give them clear direction. A landing page is the page that your visitor will arrive at after he or she has clicked on for instance a social media post advertising your business.
So, it is best to create and maintain an “About Us” page as well as a “Start Here” page.