Salesforce is rapidly changing the sales landscape of today. From data storage and data security to customer relationship management (CRM), its offerings are many, and the sheer wealth of resources that it provides its users with renders tasks easily manageable and businesses more efficient. That being said, with increasing utility, the demand for Salesforce professionals is also growing day by day. In fact, Salesforce is currently the seventh most sought-after skill among technological professionals. Almost every industry is using this platform right now, and experts from each sector are trying to analyze the trends and practices to understand better how salesforce is going to benefit their work in the future. It is quite exciting to look at the methods of today and predict the trends of tomorrow.
Here is a take on what 2018 has in store for Salesforce customers based on the current market scenario. Take a look:
Marketing Cloud will get bigger, even bigger
The use of Marketing Cloud is expanding and is seeing increasing adoption in Salesforce ecosystem. The sooner companies adapt to this new change, the more competitive edge they will have. Many marketing automation consultancies are already banking huge on this trend.
Lightning Experience’s adoption will expand
Salesforce’s new desktop app, Lightning Experience, has already amassed massive popularity. Developers love its functionalities and predict that the companies that are not currently using this feature will start doing so very soon. It is noteworthy that in 2017, more than 70% increase has been seen in the requirement for Lightning Experience skills among developers.
Big Data and IoT cannot be avoided any longer
There is no way around the tech revolution brought about by Big Data and Internet of Things (IoT). Salesforce has already announced that they will venture into the healthcare domain with IoT, and 2018 will probably set to become the year of Health Cloud. Developers who can come up with customized CRM tools with capabilities to utilize Big Data and IoT will obviously have an advantage over others.
Mobile is as vital as ever, if not more
Salesforce was among one of the very first CRMs to enable mobility. By now, the apps based on this platform are well suited to meet the demands of time. Larger organizations are already using these apps, but they still need to be marketed heavily to smaller and mid-sized organizations. Only this way can businesses ensure growth that is not just sustainable but also valuable.
The trends listed above are suggested by experts from multiple reputed establishments like Flosum.com. It is evident that these trends will continue to evolve, continually providing businesses with greater functionality and robust solutions. It can be safely said that companies stand to gain massively with the use of this platform. There is no longer any sensible argument against the deployment of a CRM system, especially one that is based on Salesforce. Ease of use, high customization ability, affordability, and effectiveness, along with constant guidance to incorporate the latest innovation into business processes to stay relevant and ahead of the competitive arch – Salesforce provides businesses with all these and much more. So, have you thought about the deployment of Salesforce-based CRM deployment in your organization yet?
These simple yet powerful stats from their past quarter (Q4 2017) show that the popularity of Salesforce is on the rise. Two serendipitous incidents have made this possible – the increasing tendency of the CEOs and CIOs to focus on the digital transformation of their business processes and the US Tax cuts that allow Salesforce marketing teams to pursue these change-facilitators with determination. The last quarter of 2017 was unequivocally the best quarter ever for Salesforce and all its employees!
The next mega-trend shaping the future of marketing in 2018 is the notion of Purpose. High performing marketing leaders say they’ve become more focused on purpose-driven marketing. Top marketers are 2.2x more likely than underperformers to leverage purpose-driven methods. The reason is simple, consumers demand it. Recently I worked with a team of researchers at the Economist and found 79% of consumers prefer to purchase products from a company that operates with a social purpose (data to be published by the Economist Insights Team early 2018). Purpose-driven marketing is a holistic approach to growth and the new heart of marketing.
A traditional marketing automation platform ingests data, and executes via email or the website. This limits its possible automations to be run off of a small segment of your total data, and only execute on two of dozens of channels. In a recent conversation with David Dorman, Director of Growth at Digital Ocean, he explained this very issue to be one of their greatest challenges with their traditional marketing automation platform.