What are the key trends in fashion right now? Well, you can leave out the snake prints, mock crocs, capes and much more. Here, we are speaking about the trends being followed by the fashion industry and various retailers globally. 2018, was a year of reckoning but a lot of fashion companies should expect an awakening in 2019.
These fashion companies need to admit that most of the old rules have been thrown out of the window. Now, the focus is being nimble and any other issues such as speed to market, transparency, and social issues. Keep in mind that the growth in the fashion industry can’t be taken for granted. Here are some of the notable trends in the fashion industry that should be expected in the next 12 months. A great way of learning and keeping up to date with what will be in fashion or popular would be to speak to marketing recruitment agencies in London to see what kind of career they can offer you.
Omni Channel – Combining the Digital and In-Store Experiences
Online sales in the fashion industry have been improving dramatically compared to those in physical storefronts. It’s quite confusing actually since research has shown that customers are still looking for an in-store experience. Therefore, any businesses placing all their eggs in the online market might not be the best move forward. As a result, Omni channel shopping has become a huge trend. Customers look online for competitive prices and the best customer reviews. They also use their mobile devices to look for product information while in the physical stores. In addition, with the physical stores, they can return the items they don’t like. Therefore, online and physical shops are intertwined. To achieve this integration, you need to consider the mobile applications. Here, the business can integrate social media, payment options, browsing and augmented reality in their customers’ shopping experiences. It starts from the fitting rooms into the payment options and much more, and can all be done through mobile technology.
AI – Tailoring Shopping Options into Your Customer’s Buying History
Thanks to artificial intelligence, there is a notable change in the way retailers are interacting with their customers. This year alone, at least 75% of fashion retailers are looking to invest in artificial intelligence. Those who adopt visual search are expected to increase their online revenue by at least 30%. Notable brands such as ASOS, H&M are already using visual search to boost their customer experience. Now, customers can take photos of any items they see in their stores and find similar things online through the website. . Research by McKinsey suggests that 75% of fashion retailers are planning to invest in AI this year alone. According to Gartner, early adopters of visual search could increase their digital commerce revenue by 30%.
Fashion’s Hiring Trends
The fashion industry is in a huge flux and it’s noticeable with the recruitment trends. Marketers who are socially conscious and previously wanted to get into fashion because of the glamour are now leaving because they are tired of the fast fashion and the environmental impact. However, there are many areas in the industry with numerous attractive options. For instance, at Stopgap numerous marketing professionals have been placed in roles in sustainable brands and numerous fashion startups. Numerous of the high street names have now recognised they need fresh digital talent to move through the saturated market. Most brands are moving away from generalist marketing roles since they want specialist marketers. High street retailers, especially those with large storefronts are getting into digital marketing by hiring PPC, SEO and email marketing specialists. That way, they can cut through the fast fashion world, which is easily consumed online. Hiring managers have now been advised to act quickly. These marketing specialists will be juggling numerous opportunities at once so they will seek higher salaries. However, this shouldn’t put off the company because these professionals know their job and will be able to put the fashion brand in the forefront, especially in this fast paced world we live in. These are some of the notable trends in the fashion world that you should know!