While it’s likely that you’ll get plenty of differing opinions on the matter of web design, if there’s one thing that’s going to remain constant, it’s that most professionals will tell you to keep it as simple as possible. If there’s one thing that’s going to be to your advantage no matter what you choose, it’s the design choice to remain simple no matter what.
That said, why would seasoned professionals give you this type of advice? Wouldn’t more content on your website play to their advantage? While it won’t necessarily spell failure the moment you decide to stray from a simplistic design, there are many reasons why the minimalist approach has the upper hand in web design. In fact, the minimalist approach is what gives services such as xist2.com the advantage, and why clients often line up to use their services.
How do you feel about a website that’s difficult to navigate?
Let’s say that you’re looking for a specific product being sold by a company online. You go to their website and are instantly greeted by all sorts of different topics and information, and you find yourself taking more time looking for the products and services page than you should be. You’re probably already feeling frustrated - and considering you’ve only been on the website for a minute or so, you can see just how quickly a first impression can be soured by subpar web design.
Having a simpler design means that it will be easier for your clients and customers to find what they want on your site. They’ll be able to use your services immediately and will likely appreciate the fact that your website is simple and to the point.
Removing all distractions
While certain websites might be promoting specific products - which explains all of the advertising on a page - it’s a good idea never to add anything with little to no purpose on your site. Always ask yourself if it serves a purpose or is just going to be a distraction. If you’re leaning toward the latter, don’t bother adding it in. Always ask yourself this question with every new addition to your website. After all, you don’t want to distract your clients from purchasing your products or hiring your services!
A lack of focus makes a terrible first impression
It’s quite evident to anyone who enters a website if the design isn’t focused on giving out the necessary product or information right away. Many people form a first impression within the first several seconds of entering a website. It means that you’re better off getting straight to the point the moment they enter your website.
Not only does working smarter and utilising a minimalist approach help in the long run - but it also takes less work to accomplish! While it might be difficult for inspired individuals with plenty of ideas regarding how their website should look, it’s always best to adopt a simpler mindset if you truly want to impress your clients.