Internet marketing is part and parcel of marketing in the 21st century, it has gain optimum recognition over a decade since it’s emancipation into the marketing system, with search engine marketing Top Ecommerce development agencies coming in with a major breakthrough in this industry and then followed by social media marketing, this two giants of online marketing services have grown to become a formidable two side of the coin in that they both have made breakthroughs for other forms of marketing to spring up like subsidiaries form of marketing, e.g. content marketing which comprises of email, blogging, forum, article and social groups for communities.
You also have the likes of video marketing, mobile marketing, cost per actions, pay per clicks, cost per impressions, banner advertisement, contextual advertisements and so many call to action mode of advertisement online, which now gain profound exposure thanks to the outreached and popularity of both social media and search engine sites have created for themselves.
INTERNET MARKETING FOCUS AIMs
a. Brand Awareness and Promotion
b. Generate and Sustain Customers
c. Improve Customer Product Behavior
d. Increase Product Sales Conversion
e. Increase Product Circulation and Distribution
f. Situation Analysis
g. Competition Analysis “Branding”
h. Financial Analysis
Why propose the use of Internet Marketing for your business? Let’s kick off with this following case study using Nigeria as our guinea pig in this experiment. Nigeria is a third world country and are basically categorized under developing country, if you take a literal survey about the country you will get to see how buoyant the use of internet is in that country, firstly the country is populated with close to 160 million people and are ranked 7th most populous country in the world.
Their economy is one of the fastest growing too likewise the use of internet, the country do have less well educated professionals and more average learned person with respect to illiterates, so you can say they have got a fair mark for this case study.
So why will I deploy an interest in working on a strong trend of internet marketing development in this country, well with the research carried out lately due to this date of writing I figure that by the year 2020 that this country will be very ripe for internet marketing, similar to their entertainment industry which has profound success over the years of its existence, if anything can best this record, Internet definitely can.
Please read through the researched data below to help justify this claim:
INTERNET USAGE IN NIGERIA INTERNET POPULATION: 45,039,711
POSITION IN THE WORLD: 11th
LEAD GENERATION WITH INTERNET MARKETING
INTERNET USAGE IN NIGERIA INTERNET POPULATION: 45,039,711
GDP Per Capita: $2898
INTERNET MARKET POTENTIAL
MARKET SHARE IN NIGERIA
Google - 88.47%
Yahoo - 5.85%
Bing - 4.42%
Ask jeeves - 0.88%
Mamma - 0.1%
MOBILE USERS IN NIGERIA
TELECOM INDUSTRY - 99 Million active subscribers
Attestation: Nigerian Communication Commission (NCC)
SOCIAL MEDIA IN NIGERIA
FACEBOOK: 6,712,700 users
POSITION IN THE WORLD: 31st
FACEBOOK PENETRATION: 14.9%
TWITTER PENETRATION: 4.41%
POSITION IN AFRICA: 3rd SOURCE:
TOP TEN MOST VISITED SITES IN NIGERIA
This is to simply showcase the usage of the internet among Nigerians and how well saturated the use of the web is with them, thus with Facebook wining the race for social media sites and social media marketing while Google clearly taking the highest share in the competition list of search engines and search engine marketing, also stating it’s vibrant possibilities for web marketing in Nigeria it’s no wonder why Google’s subsidiary local search site for Nigeria () is ranking 243 in the world, with more effort driven to ensure the growth of this industry it is quite going to be a source for revenue and job creation to the populist in the future.
The researched stated in this article was conducted for readers to compare and contrast their individual countries internet marketing potential, and see it viable to engulf starting a new business or promoting a product or service online as a means of leveraging
Business needs; like office space, employee staffs, transportation, and marketing. This major plagues has been reduced when starting up a business online and can be used to one’s advantage in saving up cost to run a real business offline.
Adsense, Plr Content, And Your Blog - How To Make Money With Plr Content
Internet marketing has become a necessary thing for a large number of businesses and can provide an excellent way to increase profits and customer bases by allowing customers and visitors from around the world.
There are a number of tools, elements and ways to make internet-marketing work for you and the best set for your business is dependent on what you want to accomplish and how you want to go about getting there. One of the ways is through ad sense.
This is an internet-marketing tool that relies on advertisement, back linking and keywords in order to generate visitors, rankings and of course profit. Using a blog that contains PLR content can help to provide a platform for your internet marketing through ad sense. Private label right or PLR content is content that is pre created or created by someone other than yourself and then sold off. Similar to ghostwriting it allows anyone to place their name on it and claim the rights for it.
Depending on where you go to obtain this type of content, it can be written specifically for your and your site or it can be generic. Also depending on the individual or group offering the PLR content for sale, it may be sold to several different or many different people so taking the time to modify it will help to prevent the search engine from viewing it as duplicate content.
This content is usually designed to be used in internet marketing so it will contain a good concentration of keywords and may or may not include embedded links. Both of these aspects keywords and embedded links can prove useful for ad sense and internet marketing plans and help to build up your internet presence.