Have you ever thought about saying goodbye to your job and striking out on your own as a Shopify retailer? Many have tried, few have succeeded. The thing about making it online is that it’s not easy. E-commerce requires just as much work as brick-and-mortar retailing. It also requires knowledge, marketing, and a whole lot more.
Getting started as a Shopify store owner is easy in principle. As one of the leading e-commerce solutions online, Shopify is designed for people who know very little about web development but still have a strong desire to sell. Still, setting up a new Shopify store will not guarantee success in of itself. You need a lot more.
There are six principles that hold up the platform that is Shopify. None of them can be neglected if you want to succeed as an online seller.
1. Traffic is Everything
The number one rule of retail is as follows: traffic is everything. You cannot sell products in a Shopify store if you are not driving traffic to it. No amount of promotions, special deals, and discount pricing will lead to sales if people are not showing up to buy.
You also need traffic to determine how your store is actually doing. In other words, you cannot tell whether or not people are interested in your products until they start showing up. Plenty of traffic and robust sales suggest that people want what you’re selling. Plenty of traffic without sales tells you the opposite.
2. You Need Help
Now that you know how important traffic is, the next principle is this: you need help. Unless you have quantifiable experience in marketing and SEO, you are probably not going to have much luck driving traffic. What you need is an e-commerce SEO company that knows how to work Shopify. Better yet, a specialist Shopify SEO agency will get the job done.
3. Free Traffic is Good Traffic
Your e-commerce SEO partner is likely to recommend paid advertising. Take those recommendations with a grain of salt. Paid advertising will be necessary (more on that later) but your first priority is free traffic. Those of us in the industry consider free traffic the ‘low hanging fruit’ of marketing.
Free traffic comes from your social media connections. It comes from your family, friends, and coworkers. It comes from blog posts you publish on your own website. Do not ever be afraid to reach for that low hanging fruit.
4. Spend Money to Make Money
This leads us to the third principle that says you have to spend money to make money. This principle doesn’t apply just to Shopify; it is universal in the business world. Your e-commerce SEO provider is right when he says investing in paid ads is a good idea.
5. Don’t Sacrifice Speed
Believe it or not, website speed plays a critical role in determining whether or not people stick around. You could drive a ton of traffic to your store only to lose most of it because your pages take too long to load. Your pages have to load quickly if you want to keep visitor attention.
Your e-commerce marketing company should know how to create optimized listings that load fast. If not, it’s time to search for a new provider. Just one second could mean the difference between converting visitors and losing them to the competition.
6. Routine Audits Are Great
The final principle relates to audits. So many Shopify retailers ensconce themselves in an e-commerce bubble and pay no attention to the competition. This is a mistake. How can you compete if you do not know what the competition is doing?
You and your e-commerce marketing company should be auditing your site and competitor sites on a regular basis. You should be auditing for content, keywords, and so forth. The purpose of auditing is to make sure that your site is SEO optimized and capable of drawing visitors away from the competition.
Making it on Shopify is not easy. It is, however, quite rewarding. Build a successful Shopify store and you can do very well for yourself. Just make sure you do it with these foundational principles supporting your success.