It could be a tutorial, a business presentation, a commercial or any other piece that you would need a voice-over for, you then need professional voice-over talent. This person expertly communicates your business idea, product, or service to the intended audience. They know how to articulate their voice so that it resonates with the consumer. Most people think it is a simple matter that they can do themselves. However, as much as you may want to, be sure whatever comes out is short, clear, and relevant or you may end up doing more harm than good to your project.
When choosing voice talent, not everyone out there is a perfect match and therefore this article brings up some of the qualities you need to look out for in this person.
Clear and flexible
Being comfortable at the mic is not everyone’s thing; it is a skill that is developed over time. You need someone who is flexible and whose voice is clear even when varying it. That means the person must have been in the recording business for a while with hundreds if not thousands of recording sessions already. Why would you want such depth? This is because you want the message to be conveyed to the right audience in the most appealing way possible and convince them to buy. Look for someone who has a range of voice qualities; look for an energetic person who can sound casual - they should also be able to project an appropriate voice for both formal and informal audiences.
A good voice actor will be able to pronounce words clearly and correctly, while great voice actor should be able to bring out the message precisely and in a confident manner. With poor articulation, the message delivery is affected adversely and the image of the brand or organization is at stake. That is why you need experienced voice talent for your project.
What differentiates a professional speaker and a voice actor is the latter’s ability to change their voice depending on the situation. Remember, you are not only looking for someone who can speak well, but you’re also looking for a voice that will capture the attention of the listener or viewer and keep them glued to your message and respond appropriately. Whether it’s a documentary, a commercial or a movie trailer, you need someone who can bring the message effortlessly to life and grab the attention of your audience.
Another important ability you need to look for is pacing. One could fail at their performance even with perfect pronunciation and enunciation if they don’t have a mastery of the right rhythm and tempo when delivering the message. That is what brings out creativity and personality in a voice.
Natural articulateness is always a welcome tool for any voice over talent. This is where a native speaker performs well. Therefore you need someone who has interacted with the language a lot. It takes this person a shorter time to master the script and deliver the message clearly and in an interesting way.
Choosing voice-over talent requires that you pay attention to the details. Do not hire someone just because you heard them talk, check out for the qualities they have and if they resonate with the expectations of your intended audience.