The colossal brands out there have already realized that they require so much more than mere images and descriptions to sell their products. From among the varied elements ready to get invested in, informative content is known for engaging the shoppers the most. If you, unfortunately, are not aware of what that looks like or how you can utilize creative write-ups in your ecommerce website, please continue reading.
1. Customer Reviews
Uploading customer reviews make a site credible; hence, it must be an integral part of any ecommerce content marketing campaign. Try to highlight the positive feedbacks and handle the unsatisfied customers who have put forward complaints right away. If you are not paying attention, remember, a major segment of the population nowadays read the reviews before purchasing a product or service.
2. Blog Posts
According to the professionals working in the top web development companies in Cape Town, a blog post is perhaps the most effective way of driving abundant traffic beyond geographical boundaries.
Blogs offer relevant data to the customers at all stages of the purchase journey. Whether one is having a doubt, researching a product, or just going through the site, a blog lets you connect to him or her seamlessly.
3. Frequently Asked Questions (FAQs)
The customers love frequently asked questions or a FAQ section because it provides them the opportunity to study a product from every possible angle before the purchase. FAQs give the ecommerce strategy a boost as they offer a comprehensive way of describing what a product can and cannot do.
Although not always related to content marketing, every ecommerce website must have videos. Videos are more dynamic, more engaging, and capable of attracting more user attention. This is considered true for both product demonstrations and tutorials. In addition to your website, make sure to distribute the videos on social media platforms, which increases the reach.
Infographics help you pack a substantial amount of information in a single image in a way that is easily digestible and visually appealing. If you got say twenty different statistics from a particular case study, how do you think a customer will prefer to see it- aninfographic with graphs and charts or a plain bulleted list? Infographics also tend to go viral within a short period or have more shares.
6. Checklist and Template
Checklist and template are believed to be amazing lead magnets. Owing to being an actionable resource that does not take much time or money to make, they are used by the customers repeatedly.
In exchange, you may offer an email subscription, e-book, or a promise to promote their brand. A checklist and template may positively impact only when arranged neatly with lots of whitespaces in between.
Fabricating the content specified above may seem easy, but in actuality, it is a challenging and time-consuming endeavor. Well, the experts carrying out ecommerce website design Cape Town said for the best possible outcome, you must schedule an appointment with an experienced writer. Besides a thorough background check, look out for qualities like communication skills, a knack for storytelling, adaptability, and integrity.