A lot of franchisors are slowly realizing that social media can improve not only their brand but also boost their local franchise marketing strategies. Because of this realization, a good number of franchise operations are making significant strides to help in educating and training their owners on how to use social media in local franchise marketing.
So, whether you own a local franchise, or if you are a franchisor, you need to learn more about marketing through social media. Here, we will help you to understand how you can get the best results, social media’s role in PR and ways on how you can measure the effectiveness of the strategy.
1) How to Get the Best Results from Social Media
One of common hesitations which all business owners have on social media is its ability to generate actual results. Many of them are worried that they may not produce tangible results despite the effort and time they invest in social media.
While this is a valid reason, the good news is that there are proven methods of ensuring that using social media generates real business results. First, you have to identify the most essential social networks for a given business because although it’s important to establish some presence on all major social websites, chances are that only a few of them will drive the best results.
Now, after you have determined where to concentrate on, the other crucial factor is staying consistent. Many businesses are unable to get the best results from social media just because they don’t stick with it. Yes, although it can take time before it starts building some momentum, consistent engagements and postings will always give you measurable results.
2) Understand That There Is a Connection between PR and Social Media
Owners of local franchises know all that they stand to gain from all targeted media coverage. What’s so impressive about social media is that it works pretty well in supporting local PR efforts. It’s a fantastic way for local franchisors to promote their news coverage by building formidable relationships with local media personalities.
3) How Can You Measure the Effectiveness of Your Social Media Strategy
It can be a bit difficult to know the exact amount of leads or new clients you generate using social media. However, there are still many ways of measuring the effectiveness of your social media strategy. One of the best techniques is to look at the type of traffic driven by different updates.
Use an analytical program to see all that your visitors do once they land on your site via a social media channel. In doing so, you can easily see the content which attracts and engages many online visitors.
Many people tend to underestimate the powers of social media. However, as a local franchise marketer, this is something that should be part of your business strategy. In the end, you will be pleased with the results and leads it adds to your franchise.