Outreach (Eng.) – this is a way of sharing links, ads, and articles on various platforms. To organize such a procedure, you need to agree upon it with the site and platform administrators.
This means that an outreacher is someone who is responsible for the organization process. The main goal of such a person is to build a long-term relationship with webmasters under the best conditions.
Are you bound to pay for content sharing?
No. A partner site can be interested in your content, and you will need to pay the outreacher only and for the article preparation itself. This means that one of your main tasks is to skillfully choose suitable sites for sharing.
How to choose suitable platforms?
When you have a ready goal of your campaign, as well as the audience to reach out to, you can choose the format of your advertising: banners, links, or articles. After that, you can start looking for relevant sites. You can use for your research:
o Smart googling
This is the regular search, but a range of settings is taken into consideration, special formulas, that every search engine has, will be applied. With the help of these formulas, you can look for sites that have a precise word order, keywords in URL or title, etc.
o Competitor links analysis
If you have the automatic monitoring tools at hand, you can acquire the list of sites that already cooperate with advertisers of your segment. Most likely, they are going to agree to share your content as well.
o Automatic search
If you have many requests then you should use parsers.
Every acquired link should be analyzed: how suitable the site is for the type of content you are going to share? You need to compile a full list of resources for further cooperation.
List of sites is ready, what’s next?
You need to compose the letters for the mailing. However, they need to be composed in such a way that they do not end up in the spam folder. Every message should be personalized. Make your message clear and understandable. If the letters are many, create a few templates.
You need to realize that not every letter is to be answered, however, you need to have a few ready answer templates at hand too. Do not be shy and remind of yourself every few days.
What to take into consideration when coming up with terms?
You need to discuss the following with the platform administrator:
o The main topic of the article, the size, amount, format and the size of images.
o Anchor, its link, as well as the type of the link:dofollowornofollow.
o Deadlines as for when the article should be ready and shared.
o Payment deadlines, and period of link validation (a range of sites provide annual payment).
o Discounts for the following articles.
When everything is set, you need to make a technical task for a copywriter, do not forget to include all the mentioned above information.
Sending, monitoring and checking
There are times when you need to remind of your agreement, even a few times in a row. You need to check whether your article has been posted, as well since you need to monitor whether it has been done properly. Here is a list of things to pay attention to:
o Is the anchor properly placed, as well as the link? Is everything correct about the link itself?
o Are there any undiscussed links present in the article?
o Are all the images included in the article? Is their size correct?
o Is the article nice to look at? Are any tags missing?
o Is the page indexed?
However is out of order, you need to ask the webmaster to correct the mistakes according to the agreement.
You need to bear it in mind that some sites can delete content beforehand or change links that is why it should be monitored all the time. You can do it manually, or you can use special services for that.