Press release distribution is not the easiest thing to do effectively these days because with the accessibility of the internet you are competing with millions and millions of people to get your news to the top of the search engine rankings and on to a prominent footing on social networking sites. But if you can master the aspects needed to produce the best pr releases then you will be able to get your news out there.
This seems like a really obvious thing to include within your press release, but the truth is there’s only so much you can do yourself. Most popular and well-known pieces of news get around through the words of your readers. Readers are much more likely to help you get news of your press release out there if you can make your news attractive to read. A picture here and there can really help brighten up an otherwise featureless and barren block of text.
Expanding your Territory
One of the best ways to put your news about is to expand your press release distribution. This is pretty simple to do because the way it works is that the more places you post your news on, the higher the chance you have of people noticing and reading it. Finding multiple reputable websites to post your press release on will go a long way to getting your news out there.
Social media is fast becoming the main vehicle of news for this generation because people are spending the large majority of their internet time on social networking sites such as Twitter and Facebook these days. One of the best ways to get your content out there is to post a link to it on one of these social networking sites and all of your followers/friends will be instantly notified of it. Don’t wait for people to find you!
Backlinks are now one of the most important factors in press release distribution because of the way major search engines work. Backlinks in simple terms are links which are pointing directly to a website. In other words, if a website has lots of links to a specific page on other websites then a search engine will interpret the specific page as an important page; then it will be ranked accordingly. This is an example of masterful distribution.
Try or Buy?
The question of whether you should try all this yourself or have a specialised company to do is quite easy to answer. If you are not experienced in the art of press release distribution then don’t take a chance and get a specialised company to do it instead. For a competitive price, most of these companies will provide all of the above and even a few extras if you are lucky.
If your news is important then you need to put its needs into the hands of the professionals or risk messing something up and having all your hard work instantly undone because few people will even know of your press release.