Google is heavily investing to become the best. SEO executives are trying to adapt to the changes that are following. This is how the SEO trends are born. Let’s check the trends you can follow which will make a change in the digital marketing field in the year 2019.
To stay at the top of the competition, think about the SEO strategy that you will adopt in advance. One short-cut to success is to keep abreast with the upcoming trends and to prepare a plan according to it. This year, Google has come up with the mobile responsive and the speed-related factors. So, it can be predicted that most of the SEO experts will be redirected towards these factors. Even, some non-Google planners can affect the SEO campaigns for this year. Let’s have a look at the trends in SEO, keep on reading-
1. Mobile-First Indexing
Summarizing the fact it means that Google uses the mobile version of your page in the search engines for ranking and indexing. Since March 2018, Google started the process to migrate the sites to mobile-first indexing. Keep in mind that mobile-index does not mean that mobile responsive. There is still a single index that works for both- mobile and the desktop versions.
2. Page Speed
Google gives priority on the UX and the delivery speed of the page. It is known to all that the desktop page loading time is a ranking factor shortly. But in July, there is a new change- the mobile page speed became one of the important factors for the mobile. The game-changing part is that how you can generate the Speed score.
3. Use the Brand as the Ranking Signal
Gary Illyes, the Webmaster Trends Analyst in Google, has stated that Google uses the online brand mentions in the search algorithms. Google can use the brand as the ranking signal in two different ways. One way is through the unlinked brand mentions. And the other ways is by using the components’ sentiments and the contexts. Through the context, Google can learn to explain what is good and what is bad.
4. Use of GDPR
GDPR means the General Data Protection Regulation, which is passed in the European Union. It helps in regulating a very nagging problem- that is who the control over the data has created by the user interactions online. This regulation will affect the EU companies and the customers as well. However, other international companies should also comply with the GDPR rules.
Besides, these trends discussed above, Amazon search is also an SEO factor or trend in the year 2019. Though it is not a universal search engine, it is an algorithm that is similar to Google. Recent data shows that Amazon is a popular eCommerce for Google.
Hence, if you are selling anything like the books, electronic items and many more; include SEO for Amazon in your SEO campaign this year. If you want to include these SEO trends in your SEO campaign for this year, you can hire an experience SEO expert who provides the best services. For example, the seo agencies in Cape Town are helping businesses to grow and expand online.