When it comes to marketing and promoting your business, you may be very well aware that it can be expensive. If you want to acquire more customers, you have to come up with various strategies, but it can all burn a hole in your pocket, and what if you can’t afford to do it, particularly if you are just starting out? Fortunately, this is where your website can do its bit. You can leave your customers more satisfied if your website is done right and if you make sure that your website can provide your customers with whatever information or service they need. So how can you do it? Here’s how you can easily get highly-satisfied customers via your website.
· Offer the friendliest customer support and service
Before you decide to launch a new promotional or marketing campaign, take a look at your company culture, and begin with your website’s customer support or service. When you make it a point to optimise the experience of your customers on your site, you should not just be able to boost your revenue, but you may also be able to get new clients. In some recent studies, customers who were able to get a friendly response from a business were more likely to refer that business to others. Your tone, even online, can convey a friendly attitude.
· Respond as soon as you can
Another way through which you can get happy customers is to respond to any query as soon as you can. It has been shown that customers who receive a quick response via a telephone call or an online form will be happier with your business and would be likely to refer it to other customers – even if they don’t exactly get the answers they were expecting.
· Take advantage of referral programmes
If you would like to have highly-satisfied customers, there’s another thing you can do: give them something in exchange, as suggested by expert website developers such as Expre. Customers undoubtedly appreciate receiving discounts and freebies, and if you come up with and develop a referral programme, they will love your company and brand even more. Your referral programme can essentially reward a particular customer if they recommend your company to someone they know, and it often works this way. In essence, the customer making the recommendation will receive credit, and the new client will also receive credit. Your rewards can depend on different factors, but make sure to think carefully about your rewards – it won’t pay to be cheap about it either, because, in the end, the new customers you acquire will more than make up for the expense.
· Make use of UGC or user-generated content
Creativity is vital when it comes to making use of UGC, also known as user-generated content, but it definitely works as well. You can, for instance, run a promotion or contest which encourages content from users, and it won’t really cost you much to run it. With user-generated content, your customers will not recommend your business outright, but you will get brand exposure. For example, you can run a contest by having clients upload videos and photos on social media that promote your services or products, and at a specific deadline, you can choose the post with the highest number of comments or likes and give them a prize.