Digital marketing is rapidly changing the way that companies are able to market to consumers. Ever industry, from healthcare to real estate, is now in the position of either getting on board with the latest digital marketing trends or getting left behind. The most successful companies are rapidly integrating digital marketing tactics into their marketing strategies. Companies that embrace digital marketing trends are finding themselves with a unique edge over competitors that are slower to adapt to the digital world we live in. Mediums such as social media are no longer a mere footnote in a successful marketing strategy. They need to be a cornerstone in any successful strategy.
Marketing tactics such as social media marketing and search engine optimization are a necessity to excel in the evolving digital scene. Social media allows brands to not only sell to consumers. A strong presence in search engines through SEO initiatives gives brands the ability to reach highly targeted consumers. Paying attention to the below digital marketing elements will help your brand find marketing glory.
Today’s consumer wants action immediately. If they visit your website and are unable to find answers or connect with your brand they are more likely than ever to simply move on to one of your competitors that connects with them in real time. While chatbots are nothing new, they are becoming nearly essential in the realm of digital customer service.
The Power of Influencer Marketing
One of the most popular trends we’ve seen in America is the gravitation of consumers towards experiences that seem genuine and authentic. Potential customers are shying away from celebrity endorsements and finding more value in the world of real people. These people are called influencers and they typically utilize the power of social media and personal blogs to showcase products from certain brands. While this trend is most common in the USA, it has rapidly spread to become a leading strategy in global marketing.
Voice Search Technology
Around 36 million people in America are already utilizing some form of voice search technology on a monthly basis. This number is expected to grow in the USA alone by nearly 130% in 2018. Services like Google Voice, Alexa and Siri are integrating into our lives in nearly every imaginable way. The best example of this can be seen in connected home technology. From controlling lighting and heating, to using voice technology to control the television, voice search technology is here to stay. Brands and marketers must align to ensure that they are optimizing their products to sync properly with voice search.
Artificial Intelligence Technology
Blockchain technology functions as a database that continually records digital information, basically creating a new type of internet. This technology gives American and global consumers control over how advertisers are able to access and utilize their personal data and past purchase history. Additionally, marketers can now be able to track their marketing efforts down to a single penny. While this does add up to a more expensive up-front commitment, the investment can be returned tenfold due to the fact that future marketing dollars won’t be wasted.
It’s no secret that the needs of the American consumer are prioritizing digital in a greater capacity than ever before. Digital marketers will need to work hard to keep up with the latest technology to ensure the brands they work with are not getting left behind. A new type of digital marketer is leading the charge to keep up with the ever-evolving digital scene and to push the brands they work with to the forefront of the digital scene.