For many businesses, the importance of SEO gets lost in translation, and several business owners find themselves with a far less impactful online presence than they should be having. Since just having a website or a social media page isn’t enough to cut it when it comes to your Google ranking, you need to be putting some thought towards your SEO optimization.
When you look at SEO for your business website, you should consider three major categories. A lot more comes into play and will count as a factor, but this is the most basic way to get an idea about your SEO friendliness on your site. We’ll walk you through this simple evaluation process to help you discover if you could benefit from SEO services.
One of the biggest defining factors, especially for small businesses, is their ability to be relevant to local searches online for their target audience and industry. Your ability to be SEO friendly to your locals is very important because it ensures you’re reaching the clientele that you’ll most likely benefit from. Practicing good local SEO habits can help drive your visibility as well as make you more accessible to potential customers.
Some ways that can improve your local SEO includes keeping your website updated with a custom link with directions to your location, full information given on Google pop-up screens about your business, answering FAQs, and encouraging satisfied consumers to leave reviews for your business. It’s also helpful to include keywords related to your area during content creation, which we’re going to start discussing next.
Is your website local SEO friendly?
As arguably the biggest factor to consider overall when it comes to having an SEO friendly website is the content you’re creating about your business. This content should be high-quality in information and relevance, but it’s more than just excellent writing. You need to ensure you’re promoting SEO with your link building, meta tags, promotion, and use of your content. Website pages should be optimized and user-friendly.
Many websites host an additional blog. This is a really big way to get SEO points for your website, but it’ll only help you out in the long run if you’re consistent with what you produce. Many SEO companies will handle this for you.
Does your website have SEO optimized content and a plan to continue producing more?
60% of all Google searches are done on a mobile device; that’s over half of all searches. Having a website that was not designed to be just as friendly to mobile users could be what severely cuts down your reliability and presence online.
Think about it — you pull up your browser on your phone, conduct a Google search, find a website, and click on the link. Once the page opens, it’s odd and confused and not optimized for mobile navigation. Without staying too long to figure out the puzzle, you’ll be clicking the back button and returning to the search results for another attempt.
You don’t want your potential customers to be doing this on your website! Plus, it’s been proven that sites with better mobile optimization rank better with the Google index. And finally, having a great mobile layout that is full of SEO tricks will ensure that you’re covered from all sides, and you’ll continue to improve as a candidate for Google and watch those rankings skyrocket. 95% of all search engine usage on a mobile device is done so with Google, so this aspect should become an immediate priority if you’re not already mobile-friendly.