Corporate video production is a great way to communicate with a variety of audiences in an interesting way. Not only is it more appealing than large blocks of text, but it is also much more effective to convey important messages clearly and concisely. Adding videos to a landing page can raise conversions by 80 percent and 59 percent of administrators would rather watch a video than read a text.
We have developed five types of corporate videos that you should produce.
These are just five types of corporate videos that you could create, but of course, there are so many more. If you want to learn more, please read 10 tips for corporate video production here. Here are the five types of corporate videos.
1. Brand Video Brand Video - Production
This is the video that should be on your homepage or on our About Us page. It has to wrap your brand in a short, memorable video. You could use it to tell your brand story, highlight your company values , and what you stand for or simply state what you do, why, and how you differ from your competitors. This should be the flagship of video content that clearly tells your customer who you are and why they should be looking at your website.
2. Conference / exhibition film - video production
If you are planning to present yourself at a conference or exhibition, this film is the one you are showing at your booth. Whether you show it on a big TV screen or on a laptop, this film has to explain who you are and why you are exhibiting it. Unlike the film above, this video can show more in terms of products or services you provide. They know the type of people attending the conference or exhibition, so you can make sure that you tailor your video production to the type of information that visitors are looking for. Often animations or explanatory videos that contain text and graphics work well for this type of video.
3. Social media videos production
Have you noticed that your social feeds are dominated by pictures and videos? And that any text updates you share are simply lost? The reason for this is that the algorithms on some social channels like Facebook ensure that video content is more likely to be delivered to your followers. Social media videos are short, often emotional, videos that encourage your audience to share them. These videos don’t necessarily have to focus on one of your products or services. They have to target the brand. Creating videos that are linked to specific events or messages such as the Olympic Games is also a good way to put your brand at the center.
4. Testimonial video production
You need to have a lot of positive feedback from your customers who rave about your products and services. Perhaps they have provided you with case studies and quotes that you already share with other interested parties. A good way to make this testimony even more convincing is to film it. You can just put them in the picture. Your customers could answer questions about how your product or service helped you. You can also use text or animation to incorporate important information and data about the benefits of your brand. These testimonials can then be placed on your website, ideally above the scroll on an important landing page to convince viewers of your credentials.
5. Training videos - Training videos
Training videos make it easier for new members of your team to learn internal procedures and programs. These types of videos are ideal for learning security and compliance elements in the job.