What is the Difference Between Direct Mail and Shared Direct Mail?
First of all, understand that shared direct mail is just another variation of direct mail. Virtually all shared mail is direct mail, however, not all direct mail is considered shared mail. With shared mailings, your advertised mail piece is bundled in a package, or consolidated onto a postcard, or inserted into an envelope where advertisers can split the cost with other businesses.
So, what’s so special about Shared Direct Mail? As mentioned in the above paragraph, shared direct mail helps to lower the overall cost of small business marketing. This lower overall cost makes it possible for small businesses; including crafters, home-base, and mom & pop’s businesses to reach more potential customers. This lower overall cost helps to increase ROI for your advertising. Best of all, the one thing that doesn’t change is the ability to target particular groups.
Why Does Shared Direct Mail Work?
Simple, the more people you tell about your business the better. The average conversion rate, according to JWM Business Services, on a direct mail campaign is 2%. Meaning, that if your shared mailing was sent to 10,000 households you could reasonably expect to receive up to 200 prospects. “Reach” is a key determiner of success with any small business and getting your message in front of enough of the right people is crucial.
What is the one thing ALL consumers have in common? Do you give up? They ALL have a mailbox. Every household in your neighborhood has to check their mailbox at some point. When your sales message is received in the form of a well-designed shared mailing, you can rest assure that they will touch it, see it, and sort it. This is why shared direct mail advertising is a no-brainer for small businesses with limit budgets to Credit Card for you.
Is Shared Direct Mail Right for My Business?
If you are having doubts or concerns about whether shared direct mail is right for your business, I understand. Your business success depends on you making smart financial marketing decisions. Back to my original question, is shared direct mail right for my business? The answer is unequivocally, yes. All sort of businesses uses shared direct mail to advertise and promote their products and services with considerable success. You will see national chains like Target, Subway and McDonalds, to regional chains like Hot Lips Pizza and Woodman’s Market, along with popular local businesses in your neighborhood using shared mail to reach their customers.
Where Can I Find More Information about Shared Direct Mail?
I suggest to learn more about shared direct mail, visit the United States Postal Service website. Just type in USPS Shared Mail- The Basics. You can also type in this Article Number 000003006. This article will explain how Share Direct Mail works, break down the cost, and tell you how to get started today with your Shared Direct Mail campaign. You can also visit, http://wysemailer.com/ for more information.