3 out of 10 average digital shoppers commit to buy all things in their shopping carts. Around 58.6% of shoppers abandon their cart for the simplest reason of “just browsing and still not ready to buy.” And almost half of the eCommerce buyers leave before they can even start the checkout flow. Yet a lot of times, cart abandonment is still a good thing, you can optimize this and turn lost sales to some revenue.
Studies show that proper emailing technique is still amongst the top ways on how you can attract your customers back to purchase abandoned items. Abandoned Cart Email is simple and highly effective. Keep reading, here are some tips on how to slay this technique in a way that gives you more revenue than you thought possible.
1. If you can send out emails immediately, much better, a fast approach is a key.
Although it quite sounds unpleasant to hit your shoppers the moment, they leave your eCommerce, it’s actually useful to bring shoppers back. Abandoned Cart Email should commence within 24 hours period or sooner if possible.
In some small business enterprise, it only takes 2-3 hours from the moment shoppers leave the website to send out emails. Fast enough to ensure that the item doesn’t slip the buyer’s mind and slow enough that shoppers won’t feel harassed.
2. Abandoned Cart Email is clear and concise.
Email marketing campaigns can be creative and unique, but abandoned cart emails are more effective in using a simple call to action and an engaging, powerful product page.
Some marketers suggest creating high quality and interactive product images. In E-tailing 2011 Connected Consumer Survey, it was found how essential these images are. If people can see an item in their preferred colors and styles, with alternate views of the thing, and the function to zoom, they would tend to purchase more.
3. Your email should highlight sales, promo codes, discounts, other specially priced items, and nothing else.
Instead of sending a generic “buy me” email, always ensure the product name and description. Add sales and discount for the item if there is an ongoing promo, and provide visual details as a reminder to why they should consider a purchase. Plus, using first names to add some personal touch to the email is also capable of luring a user back in.
Today, people in need to shop first browse eCommerce before buying items on high ticket price tags, especially if they are looking to save money. With this logic in a buyer’s mind, the incentive of promo codes in an Abandoned Cart Email is indeed a worthy strategy.
It’s good for shoppers to see some sections specifically for specially priced items. From the buyer’s persona, it means more freedom to look for what they need.
4. Avoid payment surprises and put a direct link to check out.
At all costs, avoid any surprises at all. Add-on fees and high shipping costs are the number one reason why customers are unwilling to proceed on checkouts and leave surprised.
It’s wise to be as transparent and upfront as possible with your pricing to prevent losing more customers. Display fees and shipping calculators on every product page. Also, urge them to pick up where they left by giving an email directly linked to checkouts.
Dealing with abandoned cart emails often feels like that your money is dispersing through thin air, but with the proper approach and actionable examples, you can harness this simple eCommerce strategy.