The best way to ensure growth for your start-up business involves three simple words: Conversion Rate Optimization (CRO).
The role of CRO is to increase the percentage of your website visitors who have a “must-have” user experience that will enhance your sales and turn visitors into valuable buyers.
As many business owners lead busy lives, you will need to look at finding convenient and effective ways to optimize your site. Start-up owners are often a one-person team performing every single function on their own. It can be challenging to optimize a site when you are solely responsible for every aspect of the business.
As you set out to do CRO for your site, it’s important to stay conscious of the costs to avoid breaking your budget.
Here are some tips to get you started:
6 Conversion Rate Optimization Tips
•A Website That is Easy to Navigate: When a visitor comes to your site, it should be user friendly with easy to click buttons for information about your product or service. Research shows that a site that is difficult to navigate leads to loss of sales. People give up if they have to work too hard.
•A Unique Selling Point (USP): To improve conversions, your USP should be clear from the moment your visitors arrive on your landing page. You can do this by selecting a different size font and choosing an attractive color. Different colors mean different things and convey different emotions. Research shows that red produces 21% more page conversions than green in some niches. Kids are more affected by warm colors (red, orange, yellow). Males like bright and ecstatic tints and women like soft and soothing shades.
•Know Your Target Audience: As the needs of your potential buyer are constantly evolving, it is important to keep up to date by getting to know them. This could be done through feedback forms, social media pages and webinars. This gives you direct access to what your customers needs are and helps to improve your conversions.
•Track Your Website Activity: To improve conversions, you want to look at web analytics such as Google that tell you how useful your site is for visitors and how it turns them into buyers. The number of repeat visitors could give you lots of insight about what is driving the sale for you. Look at cart rates, cart abandonment rates, and the rate at which shoppers remove products from their carts. This will help you see what goes wrong during the purchase process.
•Call To Action (CTA): The text on your CTA button should be something that connects buyers instantly. A button that reads, “Buy Now” offers the least incentive to customers. Your job is to tell them why they need your product or service.
•Tell Your Story: Good stories make for compelling content. People buy into good stories because a story helps them relate better to products and business. This also makes big difference in how much they trust you.
Well done. You’ve just read through these 6 conversion rate optimization tips. That was the easy part. Now it’s time to put it into practice.