A good number of brands are now investing in search engine marketing. The number of companies that offer such services is also on the rise. Agencies that provide Pay per Click Advertising and other digital marketing services crop up every time. This makes selecting a particular company very difficult. It gets even harder as most people looking for the services do not understand how the industry works. Thus, most people overlook specific details, which cost them dearly in the process. To avoid such cases, here are some questions that you should ask any PPC agency in your list of prospects.
What is your level of Experience?
The first indicator of experience levels is customer reviews. Before asking them, you can do a simple online search like, London PPC agency or any other preferred location. Check the experiences of other customers who hired them. When you talk to them, ask for any necessary certification. Having documentation does not assure you of results. However, it gives you the security that the agency has the required knowledge in the optimization process.
What kind of Reporting do you Offer?
The only way you can analyze whether the agency is improving your numbers is through analytic reports. These reports should be custom made to your needs and given regularly. This way, you can track your brand’s performance closely. You will notice whether the company you hired has had any positive impacts on your numbers. Through the reports, you can also examine how your target audience responds to the new advertising methods. Asking for full reports is like asking for evidence that the company’s plans work.
Have you handled Similar Campaigns?
It is easier to determine how to read a company is through their previous works. You can request for information about the last Ad accounts that the agency managed. Most PPC agencies like MagnifyLab have client’s databases that hold different programs for different clients. How large and diverse the database is, shows their success. Take note of the package the company used and whether that fits your requirements. Choose on that gives you the best value. Apart from the previous client’s accounts, you can also ask about the company’s client retention. Are the former clients still subscribed to the company’s services or if they left, find out the reasons. A right PPC agency has a retention rate of about 90 %. This indicates that their services are excellent and have brought success to the businesses.
How often and how do we communicate?
Communication is crucial in ensuring that your expectations succeed. Ask how the agency holds meetings with the client and whether they give you a team or one direct contact. A good company holds meetings at least once a month, where you and the experts discuss how your account is performing. You should be aware of any favourable or unfavourable changes in the account. This requires a lot of transparency from the agency.
Pay per click is an excellent advertising method that could give significant results when executed correctly. It will compliment your other marketing strategies by focusing mainly on your target audience. A right PPC agency will help you realize this and add to your skills so you can manage the Ad account in-house. The above questions give you a place to start for your optimum results.