An online presence is essential to the success of virtually any business. This is more than just a Twitter account and announcements about your latest idea.
To really achieve success in business you need to have a website. However, there are in excess of 644 million websites on the internet, you need to make sure that your website stands out from the crowd.
Here are 5 ways in which you can do this:
1. Be Personal
The best way to stand out from the crowd is to let them know who you are and who your employees are. Create a short bio about the company that introduces your essence. It should be created in story format, a few lines is enough, and keep it fun!
The personal bios should be in the same format, this will allow people to connect and feel that you are an invigorating and dynamic company.
2. Refresh Often
It doesn’t matter how good your content is, if you don’t refresh and upgrade it regularly your customers will have nothing to come back for. In addition, you’ll find your page starts to drop in the search rankings.
No new content means fewer visits, you’ve got to keep the content fresh and relevant.
3. Get Help To Go Professional
You wouldn’t expect your product designer to be a great salesperson, although they might be. Equally, just because you can create your own website, doesn’t mean that you should.
It’s a good idea to seek professional help. This will ensure that your website is unique and reflects your values and attitude. You’ll also appreciate the ability to switch providers and not have to rebuild your website.
Select the right professional help and you’ll not only have a great website, but you’ll also have the ability to react and change according to need. This will help you to stand out from the crowd.
4. Make Navigation Easy
There is no doubt that people are spending less and less time on each webpage. Unless it grabs their attention quickly they will simply move on. This means you need a site that loads quickly, smoothly, and is adjusted for the type of viewer they are using.
Once they’re on and see your fresh and inviting content, they’ll want to read more. At this point, you need to ensure that the navigation of your site is very easy to find and follow.
In real terms you should focus on keeping video and images to a minimum, allowing your pages to load faster. People will happily click on a video that looks funny, you can use this to keep them on your page.
Don’t forget that every amused or happy visitor will mention your site to their friends, it’s a great way to stand out.
5. Browser Compatible
You may think that most people browse the internet with Chrome, or perhaps Firefox. But, limiting your coding to these sites will limit your ability to stand out and your potential customer base.
It is important to make sure your code is compatible with as many different browsers as possible, you never know where a customer is going to come from.