We all know the numerous benefits of guest posting, the biggest one being gaining high quality backlinks, an excellent SEO strategy. In light of these benefits, it was only a matter of time before guest posting becomes a spammy practice. The black hatters took advantage of this opportunity and started selling cheap guest posting service. Bloggers and website owners could buy backlinks from these inorganic sources in order to boost their search engine ranking. Fortunately, Google realized the potential disadvantage of guest posting and how the excessive practice was polluting the web with low quality and downright bad content, just so a few people can improve their SEO ranking.
According to the latest rules of Google, guest blogging for the sole purpose of getting backlinks is a big No-No and will result in penalty. On the other hand, guest posting for providing high quality and relevant content to a targeted audience is acceptable. If you are someone who wants to genuinely write a guest blog but have been getting rejected by popular blogs due to the above mentioned circumstances, then this article is for you. Here are some tips that can get your guest blog pitch accepted by websites.
Put Effort into Choosing the Topic
The topic of your guest post is the first thing a webmaster will consider while checking your pitch. Choosing the topic carefully is a must if you want to avail from the guest blog posting service. An ideal topic should be related to the niche of the blog and the readers should want to read it. You should put huge effort into selecting and constructing the topic of your guest post. The article itself needs to be exceptionally well-written, if you want it to get accepted. Keep in mind that you are not doing this for boosting SEO or getting backlinks, you are doing it for creating meaningful content.
Personalize your Initial Email
Almost all bloggers will contact the webmasters, they want to write for, via email. Believe me, when I say that webmasters gets hundreds of guest post pitching requests every week and most of it, is scam. So, what can you do to set yourself part from these imposters and prove that you are genuine? By writing a personalized email! If you are really interested in writing an article and not just buy guest posts for the backlinks, you should select a blog and do a proper research about it. While sending your pitch, make sure to address the webmaster by his or her name and refer to a recent work they did that inspired you. A personalized email can work wonders for your guest blogging pitch.
Keep it Short and Precise
Apart for the pleasantries in your email, make sure to keep the business matter short and precise. No need for elaborated reasons to why they should choose you. Let your work speak for itself. Similarly, it is better to send a short draft of your article while contacting the webmasters and you can rewrite it after the initial drafts gets accepted.