On Facebook not everything is invented and we cannot take anything for granted, and although the perfect post does not exist, there are certain rules that you must know and apply in your day to day to get a successful post. To the mess! We have a profile or Facebook page of our product and company. That is easy. The complicated comes when we are going to post something and we do not know what, or how to do it.
The first thing we need to know is that there is no perfect post on Facebook, nor a specific time when everything works. If you are starting this or you already have experience but you think you may be doing something wrong because your posts do not work, check out these 10 tips to post successfully on Facebook:
1. Content is the key:
What to say about the importance of sharing and creating relevant and quality content. Dealing with it, because without it, nothing works. The other important thing is the size of the Facebook posts. The ideal size for a Facebook post is only 140 characters.
2. Positive attitude:
A post with a positive content or attitude multiplies engagement and is shared much more. Having a negative attitude can cost you many of your fans. Eye.
3. Includes images:
Use images whenever you can. That they are of quality and with the suitable size (about 800 × 600).
4. Be grateful and reward your fans:
When someone gives a like on your page is that you like him, and feels identified with you, that’s why it’s important to reward your fans with offers, discounts, raffles...
5. Use links that provide something:
Your community will value much more content that provides interesting or novel information. If you are an expert in something, give tips and advice that may be useful. The links give the possibility to users to expand the information. Do not forget to use a link shortener website to short your link.
6. Watch the frequency:
It is not a good idea to put 5 post in a day and then spend 8 without sharing anything at all. Balance is the key.
7. Always include multimedia content in your publications:
Never upload a status update without some attached multimedia content. That kind of elements (photos, videos or even the preview of a link) is what makes your post stand out in the news feed. If you do not have any object that attracts the view of the user, nothing will take you to stop in your publication while reviewing or “scrolling” the news of your Facebook account.
In this sense, if you are going to insert a link remember what is said in the tip number 1 of this list and edit the information of your link (especially the photo). This is important because not all links have an image to display, and their absence would result in less visual impact for your post.
8. Always respond:
Launching one or two post a day is not the only thing you should do on Facebook. A community is made up of people who have an opinion or comments to make. Always respond to negative comments too. Deleting them is a mistake that you will pay dearly.
9. Get feedback:
Sometimes it is not easy to get feedback from the community, but you have to keep trying in one way or another and with different call to action. Your opinions are important and make sense that we are in a social network like Facebook.
10. Search the engagement in all your posts:
Each post is important and counts. Ask questions, pose games, riddles ... Search connect with your community and everything will be shot.
11. Do not forget your mobile:
Right now, most social network users connect via mobile or tablet. You must adapt to them with an audiovisual and light format that you can see from this type of screens, which are much smaller.
As you see, here you learn based on trial and error, and although this can panic at the beginning, with a little consistency, patience and common sense you’ll get everything you set out to do.